Chapter 271: Chapter 199 Market Expectations_3
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Why do you have to be so literal, can't you be a little more humorous?
Chen Pingsheng put down his chopsticks, "Let's not pay in instalments. I happen to have another apartment just like this one downstairs. It's also fully furnished. Qiuyan, arrange for someone to buy it tomorrow and transfer it to Bai Lu's name."
Huh?
If it's similar to this one, it must be at least close to two hundred square meters, and it's fully furnished.
In this location, wouldn't it cost at least twenty or thirty million?
"Uncle, what have I contributed?"
Bai Lu is really so down-to-earth.
Chen Pingsheng smiled and said, "You made thirty million from that TV drama. Consider this house a reward for you. Don't worry, a few tens of millions is nothing to me. Just focus on acting. If anyone bullies you or dares to harass you, just tell me. Since its establishment, Tengying has never allowed its artists to be bullied."
Suddenly, there was a feeling of being protected.
Bai Lu felt that signing with Tengying was the most correct decision she had made in her life.
The boss is really great and doesn't expect anything from them.
To rise from the ranks of actors, one must have some talent.
Chen Pingsheng seemed to be getting his affairs in order early.
As for his younger cousin, Chen Pingsheng also asked her where she wanted to live.
Jiang Peiyao wanted to live close to them, or maybe in Capital City.
Chen Pingsheng didn't say much but took out a set of keys and handed them to her. He had already decided to leave his convertible Phantom here for her to drive.
At his age, a top-of-the-line four-seater Phantom was more fitting.
To him, the Phantom really wasn't a big deal.
If he wanted to buy one casually, he could; if he wanted to give one away, he could just as easily do so.
Didn't you see that he had tearfully earned another seven or eight hundred million from both Hua Qiangu merchandise and Vanke Shares?
The money was now more than he could spend; what was left was for fulfilling dreams.
Neither of them expected such a big gift from this trip.
They were both somewhat flabbergasted.
As for Zhao Liying, she no longer needed anything rewarded to her by him.
Her income was already super high.
...
Later that evening.
Chu Qiuyan and the others had homes in Magic City, so they left after dinner.
As for Zhao Liying, she stayed to chat a bit longer but also left by eight o'clock.
The homeless Bai Lu and Jiang Peiyao slept over at his place, which wasn't a problem since the actual area of one hundred and eighty square meters with three bedrooms and two living rooms was quite convenient.
The following day.
Chen Pingsheng went to work at the Bobo Milk Tea headquarters bright and early.
The intensity of the business adjustments this time was tremendous.
The entire marketing department and the franchise division needed to make significant changes.
For example, in the past, the marketing department would get a certain commission for finding a franchise store.
This was fundamentally why franchise problems occurred; sometimes, employees, to earn that commission, would not hesitate to break certain rules.
Now, after all the changes, all the major business divisions had to focus on helping franchise stores make profits as the main source of income.
This also became the future main revenue direction for Bobo Milk Tea.
Once the overall business strategy changed, the market trend followed suit.
Even though they had been subject to deliberate sabotage this time, which caused the stock price to remain at just seventy percent of its issuing price,
as long as the direction was believed to be correct, it could always rise again.
Besides, they had only fallen below the issuing price, not lost their consumer base.
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After this round of compensation, Bobo Milk Tea's online reputation has undoubtedly improved a lot.
However, the stock market doesn't seem to appreciate this kind of adjustment.
Especially the decision to invest over ten million in film production at a time like this.
Isn't this nonsense?
If they can't even manage their main business well, why bother with filmmaking as a sideline?
Total flop~
Xiangjiang media was still filled with pessimism towards Bobo Milk Tea.
Chen Pingsheng also took a detailed look at Bobo Milk Tea's financial statements, which showed about nine hundred direct stores at present.
The average profit per store was maintained at about twenty thousand per month.
That's nearly eighteen million in revenue for one month.
Adding to that the over two thousand franchise stores, the annual profit could still maintain a steady three to five hundred million.
With such robust financial statements, Bobo Milk Tea's market value should rationally be expected to hit fifty to sixty billion at the very least.
Chen Pingsheng was very confident, and could only say that this crisis presented him with a great opportunity to buy in at the bottom.
All he had to do was wait for the first quarter to pass, and once the quarterly financial report was published, the stock price was bound to rise significantly.
By then, the shares he bought in at three and a half should easily yield a two or three times profit.
Though Bobo Milk Tea's stock performance was still very good, the milk tea market was clearly getting more crowded.
Many people were entering the industry, both the wealthy and the not-so-wealthy.
To keep the stock price growing, it was essential to build Bobo Milk Tea's own core competitive advantage.
Milk tea, as a product, will inevitably face homogenization at the end of the day.
Homogenization means everyone's selling more or less the same thing.
At this point, it becomes a matter of marketing and service.
In terms of marketing, that has always been Bobo Milk Tea's core advantage.
They can always pull in a host of celebrities to endorse the brand.
As for service, there's still no standard across the industry.
He could set the standard first and then implement unified training.
As market competition becomes fiercer, businesses must consider moving a step or two ahead.
Just by being one step ahead, you can leave 90% of your competitors far behind.
The remaining ten percent are the high-quality competitors who require comprehensive comparison.
Chu Qiuyan also made a suggestion to him: to widen the track by combining milk tea with ice cream.
That is, not only sell milk tea but also, like some shops in Wanwan, sell homemade ice cream alongside it.
Things like chocolate sundaes, strawberry sundaes, etc.
These two aren't in conflict and can be perfectly combined in the store.
The production is very simple and doesn't require much training at all.
Chen Pingsheng thought her idea was quite good, except ice cream is mostly eaten in the summer.
By the time they were ready to start, it would be winter.
It might take a considerable time for the market to adapt.
However, once they successfully combine ice cream with milk tea, they will essentially have carved out a unique path in the race.
In the future, they may no longer fear the crazy internal strife within the milk tea industry.
Chen Pingsheng told her to go ahead and try boldly, suggesting they could start with a pilot in Guangdong, using the direct stores there.
Guangdong is an area with a year-round summer climate and a large working population, making it an ideal testing ground.
If successful, they could then begin nationwide large-scale promotion.
Chu Qiuyan headed straight to Guangdong with her team.